With the help of rapid changing technology, and music consumption behaviour, the music industry, continues to evolve in new and exciting ways. Most recently, from an era that focused on file sharing and digital distribution and now, as streaming surpasses all other forms of consumption, music artists should seek and discover new opportunities to sustain a music career, to develop and engage with audiences.
1. Songs Are Getting Shorter
Rather than lengthening their songs, music creators should work towards shortening their songs. In 2019, the average length of a track was within the time span of three minutes and ten seconds. This is because consumers today, with their shorter attention span prefer listening to songs with a shorter length. Gig artists looking to achieve a breakthrough, should avoid lengthy songs and instead work towards refining the quality, mixing different genres and polishing the music piece they push onto any platform.
2. Artificial Intelligence Powering The Music Industry
Artificial intelligence is paving the pathway for innovation and is penetrating itself into the industry at an unprecedented rate. It enables users to learn and develop solutions from insights and automate processes, thus proving itself to be beneficial for music creators.
3. One Specific Genre Is A Phenomenon Of The Past
Creating an electric crossover of different genres is the new framework for establishing a major turning point. The gatekeepers of musical inventions, push forward for innovation, for creating a fusion and for creating a blend of music that is novel within the space. With artists gaining success through creating a unique amalgam of musical genres, new artists have joined forces and don’t seem to limit themselves within rigid boundaries.
4. Albums Have Lost Their Significance
Extracting maximum value from premium music pieces has long been a hallmark of the music industry. Streaming-era artists don’t wish to be constricted within the bounds of an album framework, due to which they prefer releasing each song individually, to heighten and maintain the hype around the track they release. By releasing a trickle of songs, they keep the interest of the consumers alive, leading to the creation of a ‘buzz’ that artists crave.
5. Collaborations Are The New Formula
Music breakthroughs and successes are increasingly dependent on the fusion of global cultures, as opposed to local cultures. With artists such as Luis Fonsi, Bad Bunny & J Balvin making their presence felt, music consumers are progressively leaning towards listening to a balanced mix and diversity-driven music pieces. This rise of local artists to the global centre stage has led major and established artists to initiate musical synergies with local and indigenous gig artists.